How to Get Customers In The Door Even When You Don’t Have A Web Presence

Introduction

How to get customers through the door is a question that all brick-and-mortar small businesses want an answer to. In today’s commerce space, this question has no easy answer. No businesses, online or physical, big or small, are exempt from competition.

However, it’s not impossible for small businesses to find a unique way of bringing customers to their stores. Before finding that unique approach, you must experiment with many ideas to see what motivates your customer to take action. This article will help you to do that.

Wanting customers to come to your store to buy, it’s not enough. Of course, the customers have needs, and your business has the products that can fulfill that needs. This type of transaction is rather passive and less likely to repeat unless your store is the only one in the neighborhood.

For people to know your business is around the corner in the neighborhood is not enough. You need to tell them why your business exists. You need to ask them to come to your store and tell them why they should keep coming back.

This article will show you how to take advantage of all the methods available to get people through your door.

Get Customers Through Digital Marketing

Giveaway means you care. Hosting giveaways is an effective way to get people interested in your store. It’s a promotional strategy where the store offers free products or services to lucky winners. The participants must follow your Facebook, Instagram, or other social media pages.

You can also request they share your posts or invite friends to be a participant in the giveaway.

The idea behind giveaways is that they are an easy and interactive way to get people engaged with your brand. They also incentivize people to visit your page, which can lead to more sales down the line.

There are a few things to keep in mind when you are planning giveaways:

1. Ensure that the prize is something that your target audience would actually want. There is no point in giving away a product that nobody would like.
2. Set some rules for the giveaway to run smoothly. For example, you might limit how many times each person can enter the giveaway or require participants to share a specific post.
3. Promote the giveaway well in advance so that people know about it and have a chance to enter.

Everybody Loves Coupons And Discounts

Everybody loves discounts. Discounts allow you to promote your store and attract new customers. Offering discounts on your products or services make them more affordable and thus more appealing to potential customers.

Unlike giveaways, the coupon strategy can drastically increase foot traffic in your store.

You can use this strategy to thank loyal customers, retain existing ones, or promote special events.

It’s no wonder we see on tv, in the newsletter, in flyers, and in emails about those weekend’s sales at the Mall.

Many successful companies boost their revenue and profits with good discount price strategies. Remember groupon.com!

A survey showed that 92% of consumers in the U.S. used coupons when making purchases. So it’s clear that people love a good discount deal.

Now, don’t be cheap! If you’re looking to promote your business with a discount promotion, keep the following things in mind.

• The discount is significant enough to entice customers. A small discount may not be worth the hassle for customers, so give them a reason to visit your store or website.
• The discount is easy to redeem. Customers should be able to easily find and use your discount code without any trouble. They’ll likely move on to another store or website if it’s too complicated.
• Promote your discount heavily. Get the word out there so potential customers know your deal. Use social media, email marketing, and other marketing channels like friends and family to reach as many people as possible.

There are a few things to keep in mind when promoting sales and discounts on social media:

• Use attractive visuals: People are more likely to engage with sales and discounts that are visually appealing images. It could include photos of the product or service you’re offering and images that convey the message of the sale (e.g., a “Sale” sign).
• Be clear and concise: When promoting sales and discounts on social media, it’s essential to be clear about the offer. It means using concise, straightforward language that your audience can easily understand.
• Use hashtags: Hashtags are a great way to promote sales and discounts on social media. Using relevant hashtags can help you reach a wider audience and make it easier for people to find your posts.

Here are some examples of how small businesses can promote sales and discounts on social media:

• Use Facebook ads: You can reach a large audience with your sales and discounts. You can target potential customers based on interests, location, and other factors.
• Host a contest: A contest is a fun way to engage your followers and promote your sales and discounts. Participants can simply like, share, or comment on your post to enter. The prize can be anything related to your business, such as a free product or discount.
• Offer a coupon: Use it to encourage people to take advantage of your sales and discounts. You can share coupons on social media and email them to subscribers. Include expiration dates and conditions that customers need to meet before using it.

What’s the takeaway?

Giveaways and discounts get people interested in your store. However, it is essential to use them sparingly and only when necessary.

If you overuse giveaways and discounts, people will begin to expect them and may lose interest in your store altogether. Use them wisely and judiciously, and you will see an uptick in customer traffic in no time!

By following these tips, you can run a successful giveaway campaign that will help promote your store, engage potential customers, and get customers to your business door.